Google Ads & LSA Management
Stop bleeding money on clicks that never convert. We build restoration-specific campaigns that turn search traffic into booked jobs.
Your Google Ads are burning cash, not booking jobs
Problem 1
The average restoration company wastes 40% of their ad spend on irrelevant clicks like DIY searches, job seekers, and unserviceable zip codes.
Problem 2
No conversion tracking means you're flying blind. You don't know which keywords produce $15K jobs vs. $200 time-wasters.
Problem 3
Generic marketing agencies treat your account like every other home service business, missing restoration-specific intent signals that separate emergency buyers from casual browsers.
Problem 4
Local Service Ads require active management, review generation, and dispute handling. Most agencies set them and forget them, tanking your ranking.
Restoration-engineered campaigns that capture emergency intent
Hyper-Targeted Campaigns
Separate campaigns for each service line (water, fire, mold, storm) with intent-matched ad copy and landing pages that speak directly to the homeowner's emergency.
1,200+ Negative Keyword Library
Our proprietary restoration negative keyword list blocks DIY searches, job seekers, insurance adjusters, and every other click that wastes your budget.
Full-Funnel Conversion Tracking
Phone calls, form fills, and chat leads all tracked back to the exact keyword and ad. Know your true cost-per-lead and cost-per-job for every service line.
Geo-Targeting & Bid Adjustments
Bid aggressively in high-value zip codes and pull back in areas that don't convert. Dynamic adjustments based on time of day, device, and weather patterns.
LSA Optimization & Management
Active Local Service Ad management including review generation campaigns, dispute resolution, and ranking optimization to keep you in the top 3 positions.
Weekly Optimization Cycles
No set-it-and-forget-it. We analyze search terms, adjust bids, test ad copy, and reallocate budget weekly based on what's actually producing jobs.
Want this for your business?
Book a 15-min callHow It Works
Audit & Strategy
We tear apart your current campaigns (or build from zero), analyze competitors in your market, and map keywords to service lines with realistic CPC and volume projections.
Build & Launch
Campaign architecture, ad copy, negative keywords, conversion tracking, and landing pages all built in parallel. We launch with a controlled budget to gather data fast.
Optimize & Scale
Weekly search term reviews, bid adjustments, and A/B tests. Once we find winning combinations, we scale budget to maximize profitable lead volume.
Report & Strategize
Monthly performance reviews with clear metrics: cost per lead, cost per job, ROAS by service line. We show you exactly where every dollar goes and what it produces.
"We were spending $8K/month on Google Ads and had no idea what was working. Within 60 days, Onyx cut our cost per lead in half and tripled our water damage calls. We're now spending $12K because the ROI actually makes sense."
Marcus Dillon
Owner, Precision Restoration Services
Success Stories
Rapid Restore Solutions · Tampa, FL
How Rapid Restore Solutions 3X'd Revenue in 60 Days
PurAir Remediation · Houston, TX
From Referral-Only to 20+ Inbound Leads Per Month
First Call Restoration · Atlanta, GA
Eliminating Seasonality: 40+ Leads Every Month, Rain or Shine
Google Ads & LSA Management in Your Market
Before we talk.
Most restoration companies see strong results starting at $3,000-$5,000/month per market. The right budget depends on your service area size, competition, and which service lines you're targeting. We'll model out expected lead volume and cost per lead before you commit a dollar.
Google Ads (pay-per-click) appear below the map pack and charge you per click. Local Service Ads appear at the very top with your Google Guaranteed badge and charge per lead. Most restoration companies should run both, as they capture different buyer behaviors.
You'll start getting leads within the first week. However, it takes 60-90 days to fully optimize campaigns as we gather enough data to make statistically significant decisions about keywords, bids, and ad copy.
An experienced PPC manager costs $60K-$80K/year plus benefits. Our management fee is a fraction of that, and you get a team with deep restoration-specific expertise, proprietary keyword data, and experience across dozens of markets.
Absolutely. We audit your current campaigns, identify waste and missed opportunities, and restructure what's salvageable. Most clients see a 30-50% improvement in the first month just from eliminating wasted spend.
Related Services
See it working in your market.
15-minute call. We'll show you exactly how many leads you're losing and what it looks like when the system is running.