Facebook & Instagram Ads
Turn social media from a money pit into a lead machine. Restoration-specific ad campaigns that generate real jobs, not just likes.
Boosted posts and random ads are draining your budget
Problem 1
Boosting a post is not a marketing strategy. It shows your ad to people who will never need restoration services. The average boosted post produces zero qualified leads and costs $200-$500 in pure waste.
Problem 2
Without proper retargeting, you're paying to reach cold audiences every time. Someone visits your site, leaves, and you never follow up. That's the most qualified traffic you'll ever get, gone forever.
Problem 3
You can't track ROI because Facebook's default reporting counts clicks and impressions, not phone calls and booked jobs. Without offline conversion tracking, you have no idea if social ads actually work for you.
Problem 4
Generic ad creative doesn't work in restoration. Stock photos of happy families don't sell emergency water damage services. You need before/after content, social proof, and urgency-driven messaging.
Strategic social campaigns that fill your pipeline with qualified leads
Custom Audience Building
We build audiences from your customer list, website visitors, and lookalike models. Target homeowners in your service area who match the profile of your best past customers.
Multi-Layer Retargeting Funnels
Website visitors, video viewers, and form abandoners all get sequenced retargeting ads. Different creative at each stage moves prospects from awareness to action over 7-14 days.
Systematic Creative Testing
We test 10-15 ad variations per campaign: different images, headlines, copy angles, and CTAs. Data tells us what works. We kill losers fast and scale winners aggressively.
Full Pixel & Conversion Setup
Facebook Pixel, Conversion API, and offline event tracking all properly configured. Track leads from ad click through to closed job so you know your true return on every dollar.
Restoration-Specific Creative
Before/after photos, video testimonials, team spotlights, and educational content designed specifically for restoration marketing. We produce the creative or guide your team.
Want this for your business?
Book a 15-min callHow It Works
Audience & Market Research
We analyze your best customers, map your service area demographics, and research competitor social presence. This informs our targeting and creative strategy.
Campaign Build & Creative Production
We build campaign structures, create ad variations, set up audiences, install tracking, and connect your lead capture forms. Everything is tested before a dollar is spent.
Launch & Test
Campaigns launch with a testing budget split across multiple ad sets and creatives. We let the data run for 7-14 days, then cut underperformers and double down on winners.
Scale & Optimize
Winning campaigns get scaled with increased budgets and expanded audiences. We continuously refresh creative to avoid ad fatigue and maintain strong performance long-term.
"I'd wasted thousands boosting posts before Onyx took over. In the first month, their retargeting campaign alone generated 23 leads at $19 each. Two of those turned into $12K mold jobs. Social ads actually work when someone knows what they're doing."
Kevin Marsh
Owner, ProTech Restoration
Facebook & Instagram Ads in Your Market
Facebook in Tampa
FL
Facebook in Houston
TX
Facebook in Dallas
TX
Facebook in Atlanta
GA
Facebook in Orlando
FL
Facebook in Phoenix
AZ
Facebook in Miami
FL
Facebook in Denver
CO
Facebook in Charlotte
NC
Facebook in Nashville
TN
Facebook in Austin
TX
Facebook in Jacksonville
FL
Facebook in San Antonio
TX
Facebook in Las Vegas
NV
Facebook in Raleigh
NC
Before we talk.
Yes, but only with proper strategy. Boosted posts don't work. Targeted campaigns with custom audiences, retargeting, and conversion tracking consistently generate leads at $15-$35 each for our restoration clients. The key is reaching homeowners at the right time with the right message.
We recommend starting at $1,500-$3,000/month to generate enough data for optimization. This typically produces 50-150 leads per month depending on your market. Once we prove ROI, most clients scale to $3,000-$7,000/month.
Instagram is excellent for restoration because it's a visual platform. Before/after transformations, job site time-lapses, and team content perform exceptionally well. We run ads across both Facebook and Instagram from a single campaign to maximize reach.
We can handle both. Ideally, your team captures before/after photos and short videos on job sites (we'll give you a simple system for this). We then produce ad-ready creative from that content. If you have no content at all, we can produce ads with other approaches to start.
They serve different purposes. Google Ads captures people actively searching for restoration (high intent, higher cost per lead). Social ads build awareness and capture demand before someone searches (lower cost per lead, slightly longer conversion window). Most successful companies run both.
Related Services
See it working in your market.
15-minute call. We'll show you exactly how many leads you're losing and what it looks like when the system is running.